Loksatta

Introduction

Loksatta was launched on January 14, 1948 in Maharashtra, India. It is published by The Indian Express Group. Loksatta is one of the most widely read Marathi dailies in Maharashtra today. Loksatta is published out of Mumbai, Pune, Nagpur, Ahmednagar, Aurangabad, and Delhi.

Product

Edited by one of the most renowned Marathi and English journalist Mr. Girish Kuber, Loksatta is known for a powerhouse editorial team that generates rock solid content which acts as the benchmark for competition. Loksatta known for providing readers with a wholesome reading experience, offers readers with a special Sunday delight, Ravivaar Loksatta. Ravivaar Loksatta offers Sunday Specials in the form of stories, articles and comprehensive coverage of latest happenings in the society with analysis and opinions from renowned experts from their respective fields.

History

Established in the year 1948, on the Makar Sankranti day, Loksatta has illustrious past. Mahatma Gandhi`s death and subsequent followup news were covered by Loksatta. This really established itself as one of the best newspaper. The Loksatta is known for its strong newsdesk. The founder of the Indian Express Group, a great freedom-fighter, Late Ramnath Goenka, remained dedicated to Loksatta.

 

Growth of Advertising & Reach out

It had remained largest circulated standard Marathi daily for many years, by later 1990s saw competition from newer dailies like Maharashtra Times and Navkal, by 1997 it only had a circulation of 400,000, Mumbai, Pune and Nagpur combined^.

^{Therefore this itself is enough for the prospective advertisers to use this medium for advertising targeting the entire Maharstrian population.}

^Competitors

The competition is tough with a large number of Maharastrian dailies fighting for the top spot though Loksatta has a greater outreach & more number of readers than its nearest rivals like Daily Kesari, Maharashtra Times, Lokmat & Tarun Bharat.